Research & Strategic Intelligence

Clarity in data
leads to
Confidence in decisions.

Data-driven strategic advice, employing techniques refined through successful campaigns across the UK and internationally.

Scottish landscape
Core Offering

GBI delivers the insight organisations need to act with confidence, combining rigorous research, sharp analysis, and clear strategic advice to create real-world change.

Research

Bespoke qualitative and quantitative research programmes, designed and delivered to your specific needs, gathering the evidence that underpins everything that follows.

Analysis

Rigorous interrogation of data to surface what actually matters, identifying patterns, pressure points, and opportunities that others miss.

Strategic Advice

Clear, evidence-based guidance on what to do next, translating insight into practical decisions, compelling narratives, and effective action.

George Buchan
About GBI

Led by a specialist with global reach.

George brings extensive experience designing and delivering bespoke research programmes for market-leading companies and political parties across the UK and internationally.

His deep understanding of diverse markets, combined with an extensive global network of trusted partners, enables him to gather insights even in the most challenging regions.

Beyond research, George excels in developing strategic messaging designed to drive impactful communication campaigns. He can seamlessly collaborate with in-house teams to elevate their outputs.

Start a conversation
Client Testimonials

Trusted by leading organisations.

George is one of the few people who understands how hard you have to work to understand the why.
Ben Warner
Founding Partner, Electric Twin
George has an innate ability to connect with others and understand their motivations. He asks the right questions at the right times.
Lisi Christofferson
Managing Director, Teneo
George's experience and research nous enable him to design programmes that maximise strategic outputs, including winning options for messaging and narrative formation.
Jonathan Moakes
Director, Sabi Strategy Group
Get in touch

Let's talk about what insight can do for you.

Whether you're entering a new market, shaping a campaign, or navigating a complex challenge. GBI can help. Reach out directly to start the conversation.

info@gbinsight.co.uk
Scottish estate in winter