Research & Strategic Intelligence

Clarity in data
leads to
Confidence in decisions.

Data-driven strategic advice, employing techniques refined through successful campaigns across the UK and internationally.

Work with George Our services
Core Offering

Three capabilities.
One actionable outcome.

GBI delivers the insight organisations need to act with confidence — combining rigorous research, sharp analysis, and clear strategic advice to create real-world change.

01
Research

Bespoke qualitative and quantitative research programmes, designed and delivered to your specific needs — gathering the evidence that underpins everything that follows.

02
Analysis

Rigorous interrogation of data to surface what actually matters — identifying patterns, pressure points, and opportunities that others miss.

03
Strategic Advice

Clear, evidence-based guidance on what to do next — translating insight into practical decisions, compelling narratives, and effective action.

George Buchan
About

Senior research experience, applied to the real world.

George Buchan has spent his career at the intersection of research, politics, and communications — working with governments, corporates, and campaign teams across the UK, Europe, and beyond.

His deep understanding of diverse markets, combined with an extensive global network of trusted partners, enables him to gather insights even in the most challenging regions.

Beyond research, George excels in developing strategic messaging designed to drive impactful communication campaigns — and can seamlessly collaborate with in-house teams to elevate their outputs.

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Client Testimonials

Trusted by leading organisations.

GBI seamlessly managed a diverse portfolio of projects, supporting clients in high-stakes situations and providing clear, well-judged strategic advice that directly informed key decisions.
Argyll Strategy
GBI led fieldwork and reporting on an international project for a high-profile client. George's experience and rigour provided detailed insight into key perceptions of a high value audience. This work helped support the client to make informed decisions to achieve their aims.
FGS Global
Due to the nature of Electric Twin and the breadth of our use cases, we need more than a supplier — we need a flexible, intelligent partner. One who collaborates closely, takes the time to understand the nuance of each brief, and consistently delivers the output we need. GBI provides this.
Electric Twin
Get in touch

Let's talk about what insight can do for you.

Whether you're entering a new market, shaping a campaign, or navigating a complex challenge — GBI can help. Reach out directly to start the conversation.

info@gbinsight.co.uk
George Buchan presenting research findings